Here to end health coach poverty


What it Means to be a Health Coach (& How to Connect with Clients) with Laura Poburan

Laura Poburan joins Kendra Perry to talk about how to build relationship with client in your health coaching business. As an online health coach or a wellness coach, you must know how to build trust with customer otherwise they won’t come back to you. Client relationship building skills are necessary to connecting with customers and is the primary responsibility in the role of a coach.

We aren’t taught how to coach people in nutrition school so we must learn how to connect with clients on a deeper level and how to approach potential clients with empathy in order to keep those coaching clients coming back and seeing results.

In this 360 Health Biz Podcast episode, we discuss:

  • what it actually means to be a coach
  • teacher-student dynamic doesn’t help people shift
  • the balance between data and symptomatic coaching
  • the difference between “I can’t help you” and “I don’t have the tools to help you”
  • how anxious attachment can play a role with your launches

Get your pen and paper ready for this one because we drop a bunch of juicy tips on business mindset, some super holistic coaching techniques, and dive into our own triggers and fears as coaches and how we get through those.

Laura’s zone of genius is working with coaches to achieve Inner Mastery. She empowers them to find clarity around their “why” and stand in their power as leaders in their own life. She believes that true success is built upon this foundation and that you must first learn to change your world before you can change the world. Laura’s expertise lies in her ability to help other leaders leave their fear gremlins behind and to embrace their weaknesses as their true superpowers so that they can turn their passion into their purpose and live a life out loud.

When we talk about coaching – whether it’s nutrition, fitness, or life coaching, our success with our clients really comes down to the ability to see clients more deeply than they see themselves. This means to be able to guide them through the change that they’re looking to go through. And show up for them from a connected and safe space where they are allowed to feel their frustration.

Because we should expect that clients will fall off track. And when they do, that’s when you want to tap into that frustration and figure out where it comes from. Discovering triggers and what’s causing them to hold back is really what’s going to be the thing that pushes them forward. Similar to being an entrepreneur, we (the coach and the client) should learn from failures and grow from them.

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- Kendra
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